Client: Toyota
Brief: Refresh the typical car sales ad and bring a new energy to Toyota Regional - New England.
This unique opportunity came from my love of miniature worlds…for some reason, and dogs. A local Boston dealership had a famous dog and I used the opportunity to write him into his own office!
INT. BRODY THE DOG’S OFFICE - DAY
BRODY is up for his performance review and his manager RYAN has joined him to begin…
RYAN
Alright, Brody, its time for your performance review. You’ve done a good job so far except for your lack of focus.
BRODY begins staring at a tennis ball and the world around drowns out of…focus RYAN continues.
RYAN
You’re spending too much time eating trash out of the trash can…
Brody continues to drool over a tennis ball lost deeper than before.
RYAN
Licking the floor, constant sleeping, anyway…are you even listening to me?
BRODY is not.
RYAN
Hey, BRODY!
We cut to show BRODY snap his focus back to RYAN and when we cut to RYAN, we show BRODY’s point-of-view where RYAN’s head has become the object of BRODY’s fixation…a tennis ball.
<section reserved for regional ad data>
Closing button: Cut back to office where Brody lays down in the middle of his review to which RYAN responds
RYAN
I really don’t appreciate…Seriously, is this how we’re going to end the meeting?
END.