Client: My Eye Dr.
Brief: Through this ad, increase eye exam awareness and bookings
Utilizing cliche traits in human nature surrounding change, stubborness coupled with denial, I wrote this ad to show how bad things can be before we finally say, ‘ok, I’ll get my eyes checked’.
EXT. JIMMY’s HOUSE - DAY
JIMMY throws a ball outside avoiding the dreaded eye exam.
MOM
Jimmy, you’re going to be late for the eye doctor
JIMMY
Mom, I don’t need an EYE EXAM!
JIMMY immediately gets hit directly in the face with a football he couldn’t see coming.
INT. MALL - DAY
We cut to the mall after JIMMY’s exam. He is now wearing a pair of glasses, and a nice shiner.
JIMMY
Mom, who are you talking to?
MOM
Can you just give me a minute?
MOM then turns to two mannequins she is confusing as real people to finish spilling tea.
MOM
So it turns out, Jimmy needs glasses
INT. KITCHEN - DAY
JARRY, the dad, arrives home to see his wife and child both wearing glasses…he ignores those and decides to call out JIMMY’s shiner instead.
JARRY
What happened to you?
MOM
You know, Jarry, you should probably get your eyes checked too…
JARRY exits the room.
INT. DEN - DAY
JARRY, frustrated at the thought of being imperfect while avoiding any type of change, detangles a leash to prepare for a walk.
JARRY
Yeah, I’m a little busy walking the dog now hun
EXT. STREET - DAY
JARRY is out for a walk.
JARRY
Tell me I need an eye exam…
JARRY is so blind, he has mistaken his family CAT for their dog and is out walking the wrong animal…and is clearly in need of an eye exam.
CAT
Meow.