The design of this ad came from the concept of bringing the viewer into the home of the art admirer and showing only their reaction to what it is they’re looking at - which in turn makes you REALLY curious as to what they’re reacting to. Once the payoff lands, your focus is strong, the product retention lasts and the brand name is reinforced with a final opportunity for a call to action, making this ad a great example of how to make something ‘sticky’ that sells.